Hi there,

If you haven't read my previous post, I was reviewing the new Roller Lash Mascara from Benefit Cosmetics. As you might read in that previous post, I was invited to Benefit's Roller Lash Mascara launching event a while ago. So here are my reports from the event..

I know it's late but I fell ill not long after the Benefit event so I haven't had the time to post the event report yet, but here I am today, writing it all the way ;p

The event was held at Artotel Jakarta. The decoration was super cute and adorable, with mostly pink and black (just like the new mascara packaging). 

As you can see in the photos below, there were a lot of things going on at the venue. Aside from the main stage where they do the official launching, there were also a super cute photo booth, games booth (where we can win Benefit samples), cotton candy booth, free foods and drinks, and also a makeup booth where you can try some of the Benefit products on hand. 

It was a fun event filled with a touch of 60's theme. It was a full house too!
We were presented with the product on stage by the Brand General Manager herself. We we also shown the correct way to use the mascara to achieve the best result of it.

One of the thing that makes this mascara different is the patent-pending Hook 'N' Roll Brush with custom-designed "hooks" that can grab, lift, and curl your lashes instantly.

The wand is a combination of two different kind of brushes: one is the Hook 'N' Roll brush, and the other side is the Wiper brush which would help delivers precise amount of product for ideal payoff. Oh, and the result can lasts up to 12 hours (or so the press release says ;p).

The Hook 'N' Roll Brush is very unique. It can grab and separate your lashes, even the shortest and thinnest eyelashes, making it a mascara that can be used with different types of eyelashes.

The Roller Lash name was inspired from the hair rollers that women used to curl and volumized their hair. Benefit thinks the mascara has the same function as a hair roller. It will "curl" and "lifts" your lashes up to the point where you won't need an eyelash curler anymore. So you can say that it's a mascara + eyelash curler in one package ;)

Overall, it was a very nice and fun event, and I got to learn a lot about the Roller Lash Mascara. If you're looking for a mascara that will give you excellent lift, curls, and makes your eyes more awake, then I suggest you try this Benefit Roller Lash Mascara. You can read the review on my previous post HERE to see the before / after photo based on my own experience with this new mascara.

Meanwhile, here are some of the left-over photos from the fun event:

With fellow beauty blogger friends:

Thank You for inviting me,

Benefit Indonesia !